Sapori 
Fiorentini Food Festival Brand Guide

Prompt:

Create a comprehensive brand guide for a local Italian food festival called Sapori Fiorentini (The Flavors of Florence).

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During my semester studying abroad in Florence, I conducted market and consumer research in order to create branding that resonated with my audience.

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My brand guide was selected by a panel of professors to be featured in Lorenzo de Medici's Art in the Square. 

Brand Identity