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Fiorentini Food Festival Brand Guide


Create a comprehensive brand guide for a local Italian food festival called Sapori Fiorentini (The Flavors of Florence).

During my semester studying abroad in Florence, I conducted market and consumer research in order to create branding that resonated with my audience.

My brand guide was selected by a panel of professors to be featured in Lorenzo de Medici's Art in the Square. 

Brand Identity

Flip through the Brand Book

**it is better to view on a desktop**

Spreads from the Brand Book